SERVICE DESIGN
Divin'
A customised widget service that helps people to use
'Study with me' contents effectively.
ROLE
Product Manager
UX|UI Design
CLIENT
Kakao corp.
DURATION
5 Weeks (2021)
(Work in process) Sorry, The contents will be updated soon !
PROJECT SUMMARY
The goal of the project was to create a global service for the MZ(Millennial and generation Z) generation. In order to attract global users, we had to analyze trends and seize opportunities for new services. While finding new opportunities, our team realized that the video content that filmed a person who study called "Study with me" began to gain sensational popularity among the MZ generation, including students, job seekers, and office workers. However, as it is still in its early stages, we found that there is a lack of effective use of the content. So, we planned a service that improves this. Additionally, we thought of ways to expand the service by expanding the content.
So, the project goals are
1. Creating widgets that provide the functions people need for studying.
2. Providing 'study with me' content that is not mixed with other entertainment content.
3. Including the function that people can communicate with others in the same situation and refresh themselves.
As a result, our team got the first prize at the company's demo day and got a patent.
BACKGROUND
"Studying" is very difficult for students regardless of the time. We have tried to overcome the difficulties by using products like 'MC Square' to enhance the ability to focus, using various tools that can help us study, and gathering with friends to study.
RESEARCH
To combat the lack of concentration surrounding studying, a growing number of students have turned to YouTube for motivation. Study with me videos have gained popularity as a way for students to get motivated and inspired.
The 'Study with me' videos got more than 197 million hits on YouTube
<The number of YouTube viewers>
2020
197M
2019
107M
2018
70M
2017
17M
YouTube Culture & Trends
TARGET
The MZ generation wants to feel like studying together even online. So, they do the zoom calls during study time and show that they study hard. Also, They are familiar with using applications such as a calendar and timer. And, Most of the 'study with me' content creators are MZ generation. Also, the MZ generation has been used to studying while listening to ASMR or watching videos.
Study with online friends
The MZ generation does online zoom study with other people to feel they study together
MZ
Generation
Use applications to study
They use various applications such as calendars, checklists, and timers together.
Prefer to watch ASMR contents while studying
They feel like they are in a particular place or situation through content.
PROBLEMS
Entertainment and 'Study with me' contents are shown together on the same screen
So, people can be easily distracted
I was determined to study, but my eyes kept on bts....
Timer
It's inconvenient to use several tools that I need...
Cam Study
The needed functions for studying are scattered on the various applications
So, people need to find the functions continuously, and cannot use them in one place.
It's hard to communicate with people in various ways
But, people want to be motivated when they study, and sympathised with others when they have a break at the same time
I want to be motivated by other people while studying
But, want to be sympathized and communicate with others as well
AS IS -> TO BE
1
Entertainment and 'Study with me' contents are shown together on the same screen
Only the 'Study with me' contents will be shown without other contents
2
The needed functions for studying are scattered on the various applications
The needed functions can be gathered and selected by the widget service
3
Entertainment and 'Study with me' contents are shown together on the same screen
People can choose their way of interaction with others by selecting the widget
PERSONA
It motivates me to see a student studying at Oxford. I want to study more efficiently with other functions
During the tough job preparation period, I want to feel like studying with people and feel comforted when I rest
Ann Altar
Sua Lee
17 y/o. High School Student
who wants to go to Oxford University
Ann uses tools such as various timers and a to-do list with videos when she studies. However, when using this, it experienced the inconvenience of having to move and use multiple applications, which disrupted concentration. So, she wants to use the integrated services that contain study tools. She also wants to be motivated and competitive by studying with people with the same goals.
24 y/o. University Student
who wants to get a job at Kakao
Sua wants to study with people who are in the same state and feel like studying together even from afar.
And she sometimes wants to endure the hard process of being comforted by each other when she takes a break.
CONCEPT DESIGN
1
Map-based search
Through the research, we realised that most of the videos taken based on a specific place were uploaded such as Oxford university library, and terrasse in Paris. So, we decided that people can easily look around and check the contents on the map.
2
Widget service
People can choose the tools they need such as timer, attendance check and use them with 'Study with me' content.
Widgets for studying more efficiently and being motivated
Widgets for refreshing people's mind
Customizable Widgets