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UX|UI DESIGN

U-Path

A future-oriented learning platform that helps you

to build your career path to match the changes

in the job market of your profession. 

ROLE

CLIENT

User research

Product Design 

Telephonica

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DURATION

8 Weeks (2018)

OVERVIEW

Telefonica's aim is to improve people's lives and making them be happier and healthier. To do so, we need to consider upcoming problems. And as a part of problems, unstable work affects people's lives. Automation and artificial intelligence have changed our capacity to meaningfully contribute to society. The way that people were previously useful is no longer as valuable. Also, It’s unclear how people can make themselves useful. Deciding how to invest in yourself so that you can find work and practically contribute to society could be a process filled with ambiguous decisions and failure. By considering, how we can adapt, learn and find meaning in work with the rise of automation and rapid replacement of jobs we can ease people's anxiety and support a happy and healthy life.

To do so, the project goals are

1. Increasing awareness of the need for education

2. Providing curated class courses by considering skills that people already have and interests

3. Providing a baby-step learning system that people can easily follow

4. Providing equal education to workers

BACKGROUND

The possibility of losing a job

Need to learn and adapt to new technology

Around 40% of jobs are estimated to become replaced.

Over 50% of the population will have to learn how to work together with technology and AI.

From a bigger perspective, this skills gap will cause the UK economy to lose more than £140 billion of the GDP growth in the next ten years.

If this is not addressed, the UK will face big challenges and costs to entirely reskill or employ workers, that have fallen behind the development.

Technology and professions

are developing faster than

individual skills.

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Skill Dev.

Tech Dev.

Up-to-date skills

NOW: Jobs at risk

Time

How might we help and support the current working population to start doing constant up-skilling in order to stay relevant in their careers?

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Skill Dev.

Tech Dev.

Up-to-date skills

FUTURE: Stable jobs

Time

PROBLEMS & SOLUTIONS

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Less awareness

of the change

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Promoting awareness

It tells people about

the possibility of change

and  the need for education

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Few opportunities

of learning

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Support for education

Policy to provide funds and

create opportunities to all to

study during work hours

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Barriers to learning

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Easy approach

Creating motivation by

baby steps & self interest

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Unequal learning opportunity

among companies

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Equal opportunity

Helping SMEs have

educational opportunities

as a big corporate

KEY INSIGHT ON ADULT LEARNING

In order for adults to succeed to gain a new capability, first, it is important to create interest in the subject. Awareness and info of options and the ability to choose can help to build new interests. Interest then creates motivation which is crucial. Support is needed, and what we found out is, that understanding clearly about the goals you can achieve help to reach them. But creating motivation is hard, so it needs an easy service with small challenges - a system of baby steps.

Interest

Awareness

Freedom of choice

Self-growth

Motivation

Succeding

Support

Clear goals

Easy steps

PERSONA

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Elize is an accountant who has worked in the same corporation for the last

10 years. As an accountant, she needs to prepare asset and capital account

entries by compiling and analyzing account information. She knows only

basic software for her everyday work. She is comfortable with her job

because the company provides a stable income and good benefit policies.

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      I should develop some skills in order to remain competitive in my job.

However, it is hard for me to initiate self-learning because I am not

sure what I should learn. Moreover, I do not have time after work

because I have to spend time with my family.

PERSONALITY

Introvert, reliable, perfectionist

MOTIVATIONS

Self-fulfillment

Ensure a good future for children

GOALS

Get promoted to a higher position

in the company

FEARS

Being replaced by younger employees

Losing the source of income

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FUTURE CAPABLITIES

We divided the capabilities needed to change into 3 categories. People need to know new technology skills such as Steam. Also, their special skills can be human capabilities since these work only can be dealt with by a human. In the future, the need for skills like team working, problem-solving and design thinking, are needed when employees are released from repetitive analytical work. In addition, they have to study about their skills related to their job as profession-specific.

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Technology

& Knowledge

Steam

SMAC

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Human

capabilities

Soft skills

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Profession

specific

i. e. Accountancy

SERVICE INTERFACE

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Helping to find a career

development path

The company set its goals &

Workers put skill set they have

Before starting the learning service, a company's head put subjects they want to provide. Also, the user needs to complete a questionnaire about her current skills and interests to find suitable learning courses for them.

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Offered paths which can

lead advanced jobs

U-path suggests 3 suitable career paths. There are introductions about the future scenario and how they match with the user’s current skills and interests.

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Helping to plan

the learning path

Suggested skills to take a new path

U-path suggests the skills necessary to take a new path.

And this shows the link between current skills, interest, and new skills.

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Offered lectures to achieve new skills

U-Path then suggests top courses from the best learning providers.

Users can see progress and estimated time to finish the course.

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Helping to plan

the learning path

Clear and gradual progress

U-path suggests the skills necessary to take a new path. And this shows the link between current skills, interest, and new skills.

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Help for solving problems

U-path suggests the skills necessary to take a new path. And this shows the link between current skills, interest, and new skills.

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1. U-Chat

2. Finding helpers within company

Clear and gradual progress

U-path suggests the skills necessary to take a new path. And this shows the link between current skills, interest, and new skills.

BUSINESS MODEL AND GOV. POLICY MAP

We want to work with the government to create the opportunity for every employee. 

The UK government’s current apprenticeship levy is not working as planned and they have a need for a better policy. To make U-Path viable suggest we replacing that with a skill levy that works like this: 

     A skills levy allows the government to tax only big companies. With that money, it provides education funds for all companies that can be used just for training.

     The funds could be used only in certified learning platforms, like U-Path. As a government's service U-Path is funded to do research and support services to help companies as a neutral platform in the competitive course market. 

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STAKEHOLDER MAP

Organizing suitable learning courses

through existing lectures

When the company starts using their funds in

U-Path, the employer and every employee are offered awareness and help to plan goals. 

 

The employer agrees with their employees to spend a weekly amount of hours to learn and plan their individual learning paths within U-Path. 

 

Future and user data is used to connect them to the learning providers with their specific needs to which U-Path then pays the funds to.  

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DATA FLOW

By working with the government we get access to their and OECD's research data, that can be used to create content and information to create awareness.

 

Learning providers provide data on their courses for U-Path to generate matches.

 

U-Path works also together with profession-specific experts too, like ICEAW to develop accountancy as a profession. 

 

In return, UK gov. gets data for the working populations' development and current situation.

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ELIZE IN 2025

AGE: 40 YEARS OLD

JOB: SYSTEM ACCOUNTANT

MANAGER

FOR ELIZE

FOR HER COMPANY

A stable career

Efficiency + happiness

Less risk of getting be replaced

Ability to grow within her company

and have control over her path

Even though the employer spends a few hours of working time when they study, it has resulted in the employees to be more efficient, happy and motivated.

Motivation

Using internal skills + Saving costs

Awareness and interest towards

the subjects she is learning

The teams are formed easier because of knowledge of hidden talents.

SOCIAL IMPACT SCACLING

Need for public-funded total reskilling reduces

When the majority of companies are using U-Path the bigger scale impact is huge. 


The costs for adult education and total reskilling decrease by millions.

UK’s skills gap decreases 20% increase to labor productivity

The amount of unemployed is replaced with happy employees which increases the population able to pay tax. 

Unemployment rates decrease

The whole economy of the UK increases. The upskilling of staff is estimated to add 20 percent to labor productivity.

VIDEO